Recording artist Sean Kingston has announced a sneaker and apparel deal with Yum Shoes. Under the agreement, Kingston will partner with Yums Designer Tex to release an exclusive shoe that is representative of his Jamaican heritage. This is the sneaker brand’s second signing of a recording artist, following the exclusive deal made with rap artist Soulja Boy Tell’em.

Tex says of the deal between Kingston and Yums, “I’m excited to work with him. Sean is kinda like a Pop Star with a definite street edge to him. He’s a great fit for us.” JP McDade, CEO of Yums Shoes, adds: “We could not have signed a better artist to compliment Yums and our current deal with Sean Kingston’s personal friend Soulja Boy Tell’em. Yums now has two of the most influential teens in the music game and on the internet.”

Kingston and Soulja Boy Tellem also collaborated on a new single, “Yamaha Mama,” that will be included on Soulja Boy Tellem’s sophomore album “iSouljaBoyTellem,” scheduled for release on December 16, 2008.