The popular phrase “fifteen minutes of fame” is more relevant today than it has ever been. With the proliferation of reality-themed television shows and the do-it-yourself access of You Tube, countless numbers of people have become instant celebrities, although their time in the spotlight is often short lived. Fortunately for individuals looking to become “famous” in the music industry and establish lasting careers, The Famous Firm is available for consultation.
Brand strategy is the cornerstone of The Famous Firm business model, creating customized marketing campaigns that increase public awareness for their clients’ up-coming projects. Unlike most talent management agencies, The Famous Firm provides a wide range of services, offering access to a plethora of indispensable resources.
“What we do is talent development, and specialize in talent branding. When we say talent, it’s not just traditional talent like rappers, singers, bands, models, actors, actresses, athletes; but non-traditional talent too, like a publicist, graphic designer, photographer, magazine, record label,” says the firm’s founder, Randall “Sickamore” Medford.
In late 2008, The Famous Firm put the company’s creative resources to use during the campaign to promote Slim of 112’s Asylum release and debut album, “Love’s Crazy.” The boutique firm handled the majority of the project, including the marketing and A&R efforts, assisting in the national success of Slim’s single, “So Fly.” Some of The Famous Firm’s other noted musical clients include: Wynter Gordon (Atlantic Records), Rich Hilfiger (son of Tommy Hilfiger), and Colin Monroe (Universal Motown).
Essential to the company’s operation is the recruiting of new clients. Famous Firm representatives, otherwise known as The Famous Team, proactively seek out musical talent across the country in cities including Ohio, Los Angeles, Washington D.C., New York, sometimes traveling as far as the United Kingdom to scout prospects. “We have ten reps out there actively going back-and-forth soliciting talent, so at any given time we’ll definitely pop up, and if you’re that dope you’ll hear from us,” states Sickamore.
In the entertainment business, there isn’t a more valuable commodity than celebrity. As urban acts continue to become more popular in the mainstream, the way they brand themselves and market their public image will ultimately impact their potential for financial earnings. With a keen understanding of the nuances that go into making an artist a star, The Famous Firm is poised to develop new talent into household names, and as the firm’s slogan implies, “Life’s better when you’re famous!”
In addition to the company’s independent business ventures, The Famous Firm also provides consultation for Asylum Records, Atlantic Records, and Columbia Records.
