Music executive “L.A.” Reid and EMI Music Publishing have partnered to form the L.A. Reid Music Publishing Company, a joint venture created to sign new songwriters.
As part of the deal, L.A. Reid Music Publishing Company will provide EMI Music Publishing with exclusive services as a music publishing talent finder, responsible for discovering and signing new and established songwriters to publishing deals.
“Throughout my career in music, I’ve been devoted to the songwriter’s craft first, last and always,” Reid said. “I consider the business of publishing to be the heart and soul of the industry. This unique new association with EMI Music Publishing affords me the opportunity to indulge a passion for the two creative cornerstones of my life: artists and their music,” says Reid.
Big Jon Platt, President of West Coast Creative for EMI Music Publishing, brokered the the global agreement between Reid and the publishing giant, and says, “LA’s track record speaks for itself. He’s discovered some of the most enduring talents of the last twenty years, and his hit rate with songwriters and recording artists alike is phenomenal. I’ve worked closely with “L.A.” for many years and I’m now looking forward to taking the partnership to the next level.”
Previously, Reid formed Hitco Publishing Group (1996), a joint venture with Windswept Music. Some of Hitco’s signings included: Beyoncé Knowles (“Independent Women,” “Survivor,” “Bootylicious”); Sean Garrett (“Grillz,” “Check On It,” “Run It!”); Kevin “Shek’spere” Briggs (“No Scrubs,” “Bills, Bills, Bills,” “Pop Ya Collar”); and Gordon Chambers (“I Apologize,” “If You Love Me,” “No More Rain”).
During his three decades in the music industry, Reid has discovered, signed and developed some of music’s top selling songwriters and artists (Toni Braxton, TLC, Usher, OutKast, Avril Lavigne, Pink, Ne-Yo, Young Jeezy, The-Dream, and Rihanna).
In 2004, Reid was appointed Chairman of Island Def Jam Music Group, following his tenure as president and CEO of Arista Records. Prior to his duties at the latter label, Reid co-founded Atlanta based LaFace Records in 1989 with Kenny ‘Babyface’ Edmonds.
