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Factz Is How You Define The Truth

Factz Is How You Define The Truth

 

mickey3As many new artists have experienced on their journey to success in the music business, the road to the top is no easy task. Beyond talent, it takes some out-the-box thinking, work ethic, and a daring attitude to get consumers and music executives alike to pay attention. Emerging from the underground rap scene to become one of Web 2.0’s most blogged about new artist is Mickey Williams, better known as Mickey Factz.

The 23 year-old Bronx, New York emcee transcends the term “rapper,” eschewing hip-hop norms by challenging its conventions. Rhyming over everything from Portishead to Royksopp’s “Remind Me” (it’s the song used in Geico’s caveman airport commercial), Factz has distinguished himself from his peers with his avant-garde brand of rap (coined “hipster” by some). At the root of Factz’s uniqueness is his zeal to be different, creating music that defies formats: “I wouldn’t call it hip-hop; I wouldn’t call it pop; I wouldn’t call it R&B; I wouldn’t call it house or techno; I’ll just call it global because it’ll reach every living person on the planet,” states Factz.

While Factz’s image and music is cutting-edge and futuristic, his foundation is cemented in the essence of hip-hop and the art of rhyme. He proved with the distribution of his successful online mixtapes “Flashback: Vol. 1,” “In Search of N.E.R.D,” and “Heaven’s Fallout” that he’s lyrically up to par, and that his music is more than a novelty. Far from being one-dimensional, part of Factz’s appeal is his ability to compose songs with diverse subject matter: “I Like Your Supra’s” (fashion); “I’m Sean (50 Shots More)” (police brutality); “Machine Gun” (abuse/rape); and “Wonderful Place” (pregnancy/parenthood).

Good ol’ fashioned hustle and innovative internet marketing paid dividends for Factz in 2008, experiencing glimpses of mainstream notoriety, including the addition of his video “Rockin’ N Rollin’” (featuring the Cool Kids) on MTV, as well as his appearance on the cover of XXL’s “Class of ‘09″ issue. Now that Factz has gotten the ear of the music industry, he hopes that his next musical impact will resonate on a much larger scale. “It’s also about me changing the world. When a dude hits me on Myspace and says, ‘I’m homeless but I listen to your music everyday on my CD player to get me through the day,’ that means more to me than the money.”

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Jaiden: Preserving the Soul

Jaiden: Preserving the Soul

    

JaidenImagine if you were a new recording artist trying to establish a career in music and suddenly one day you find yourself performing at the home of a musical genius; an American icon. Well, this was the case for R&B singer James “Jaiden” Roston. The Long Island, NY native had the prestigious honor of showcasing his talent at the residence of the man that brought the world “Thriller”—none other than the venerable Quincy Jones. Following his performance, the legend and newcomer engaged in conversation, in which the famed producer stated that “real music is the cure for the industry,” hence Jaiden’s nickname as “The Cure,” which he’s been dubbed.

Although Jaiden is a newcomer in the eyes of the public, he certainly isn’t a newbie to the music industry. Formerly signed to Rich Harrison (producer for Beyonce’s “Crazy In Love” and many other hits) and his Richcraft/Atlantic imprint, the talented singer/songwriter/musician gained hands-on experience working in the shadows on a number of high-profiled projects: he sung background vocals for John Legend (“I Can Change” featuring Snoop); toured as a background vocalist for Jay-Z (“American Gangster” tour) and Puff Daddy (“Press Play” tour); and written records for Case, Carl Thomas, the popular Japanese R&B group Full of Harmony, Jeannie Ortega (Hollywood Records) and a few others.

After accumulating a wealth of knowledge behind the scenes, Jaiden is now stepping out to establish his own recording career, providing the world with his rendition of good R&B music. A tireless live performer, Jaiden has built a reputable name on the independent music scene for his rapturous vocals and exhausting stage show, connecting with fans and garnering a legion of loyal supporters in the process. And his hardworking efforts aren’t going unnoticed either, as music entities are beginning to show an interest in becoming active participants in the growth of his career.

With Jaiden’s fan base steadily increasing, a number of songs have been circulated to satisfy the rising demand for his music. The material he currently has in the marketplace is a contemporary version of classic R&B, where lyrics and subject matter are paramount. A few of the tracks making the rounds are the amorously seductive “Breakfast” and the memory evoking “Flashbacks.”

One of Jaiden’s more popular songs being serviced at various music outlets is the infectious and provocative “Paradise,” which expresses the mental stress caused by some of life’s ills and his yearning of escaping to a place free of such strain. On the song, Jaiden touches on a number of social issues, including racial profiling, as he sings: “Damn I look back in the rearview/fifth time this week stopped by the blue crew/aint no herb in the truck and I sure wasn’t speeding (they still gonna take me down to the precinct). Grew up in the ‘burbs with the same hood problems/single parent home, discrimination constant/ain’t no criminal but they still don’t see/what’s beyond my fitted and my fresh white tee.”

In these economically depressed times when consumers are being more selective about the music they purchase and record labels continue to grapple with the restructuring of the industry, a mature and experienced talent such as Jaiden is a valued commodity worth serious consideration. Despite the proliferation of manufactured artists entering the music business to obtain celebrity, financial security and other benefits, Jaiden pursues a career in music due to his unyielding enthusiasm for the art form. “There’s other things that I’m good at, but there’s nothing that I’m more passionate about,” says Jaiden. If the music industry intends to restore the faith of the buying public, then music companies need to put a premium on the quality of content being released by investing in talent with a commitment to artistry and longevity, and Jaiden is certainly an artist that meets both of those standards.

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Marvo: Chi-Town MC Is Nothing Short of Marvelous

   

MarvoWhen most people think of Chicago, they probably associate the city with Michael Jordan, the Chicago Cubs, Oprah Winfrey, Taste of Chicago, or the Sears Tower. But much like the two larger U.S. citiesNew York and Los AngelesChicago is identified as much for its crime as it is for its commercial activities. (Chicago is a city with a rich history of high-profiled gangsters: Al Capone, Sam Giancana, Jeff Fort, Larry Hoover, et. al.; and gangs: Vice Lords, Gangster Disciples, Latin Kings, et. al.) While fans of urban music have marginally come to know Chicago through the musical efforts of R. Kelly, Kanye West and Common, a diminutive rapper with boyish features intends to provide audiences with a more comprehensive portrait of “the Chi.”

Ralph “Marvo” (short for Marvelous) Metcalf grew up in Harvey, Illinois, and was raised in the streets of Chicago. Living in an environment where gang culture is very prevalent and pretty much customary, Marvo found himself at a young age engrossed in the lifestyle so accustomed to his neighborhood. After being shot and realizing the route he was traveling would eventually lead to a tragic end, he chose to seek salvation in his pen, turning his penchant for creative writing into songwriting.

The song clearly displaying Marvo’s promise in the rap game is the cleverly written “Dreamz of Kidnapping an Industry Exec.” Composed in the tongue-in-cheek style of The Notorious B.I.G.’s “Dreams” and 50 Cent’s “How to Rob,” the Chicagoan’s opus expresses his frustration with the unscrupulous investors he’s encountered throughout his quest for a record deal, and the music industry’s lack of recognition for his talent. The concept of the song describes Marvo’s cunning plot to kidnap Jay-Z (the track was recorded during the rapper’s tenure as President of Island Def Jam), just to get the former label executive to hear his demands as to why signing him would be a wise investment. Upon completing the song’s final verse, Marvo boldly emphasizes his worth by craftily tagging it with the audio of “Hov’s” dialogue from the movie “Backstage,” where Jay-Z mentions: “it’s a n—a right now somewhere, he at the table with a bowl of Apple Jacks, and he’s reading the back of the cereal, and in between eating the Apple Jacks, he’s writing some s—t, and he want my spot.”

While “Dreamz” highlights Marvo’s aptness as an MC, the introspective and pensive “Just Breathe” showcases ‘Vo’s depth, as he reflects on the psychological and internal struggles of trying to escape the pitfalls of life in the slums, rhyming: “puffin’ sticky for stress/only to find out I was better off if I start smoking less.” What distinguishes Marvo as more than a “rapper from the ‘hood” is his keen perspective and ability to articulate the rampant socio-economic problems occurring within his native Chitown. The track “Step Into the Bad Side” offers listeners a detailed account about life in the street of the Windy City via his vivid rhymes and poignant commentary.

Marvo’s “supreme money maker” mentality and distinct understanding of both his value and purpose as an artist set him apart from many of his fellow unsigned contemporaries, as he states: “my main goal is to go down in the books—go down in history as one of the best MCs ever.” Despite being a new artist on the come-up, Marvo possesses the poise and confidence generally associated with veterans, and has an ability to compose songs with the clarity and insight usually exemplified in the material of great artists. If Marvo partner’s with the right producer(s) to streamline his sound, serving as the Puff to his B.I.G., Dre to his Snoop and Eminem, or the Preemo, Just Blaze and Pharrell to his Jay-Z, then he too can be remembered as one of the legends that he so desires to be, enabling music executives to breathe a sigh of relief from the thought of being abducted.

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