The Coca-Cola Company and Atlantic Records have partnered together, assembling artists on the label from different genres (hip-hop, pop and rock) to record the single “Open Happiness,” as the accompanying song to the third installment in the Coca-Cola “Happiness Factory” series of commercials.   

A collection of top performers participated in the making of “Open Happiness,” including: Cee-Lo Green (Gnarls Barkley), Patrick Stump (Fall Out Boy), Brendon Urie (Panic at the Disco), Travis McCoy (Gym Class Heroes), and Janelle Monae. Musically, the project was a collaborative effort between chart-topping producers Butch Walker (who co-wrote the song with Cee-Lo Green) and Polow Da Don, both men having produced for some of today’s most popular artists, such as Usher, Kelis, Pink, Fergie, Pussycat Dolls, Avril Lavigne and Katy Perry. 

Travis McCoy of Gym Class Heroes felt that union made sense commercially and artistically, saying, “I think Coke reaching out to up-and-coming and established artists is a really good move - everyone comes out a winner. We as artists get to collaborate with people we look up to and Coca-Cola gets a fresh new song that I think people are going to be really receptive to.” 

Adding his perspective about being asked to participate on the project by such an iconic brand, Gnarls Barkley frontman Cee-Lo Green said: “I guess what was interesting about the idea at first was Coca-Cola’s interest in me – that was appealing. Music’s marketplace can be very fickle and unforgiving and if you want longevity and you want legend, who better to ask advice from than Coca-Cola?”

“At Atlantic we strive to create career artists who make music with worldwide resonance. The pairing of the artists on this song with the Coke brand is a perfect match and we anticipate it being a huge global success,” stated Camille Hackney, SVP, Brand Partnership and Commercial Licensing, Atlantic Records. 

“Open Happiness” launched today (3-16-09) as part of Coca-Cola’s new global integrated marketing campaign, supported by a global push using popular promotional outlets such as Myspace, iTunes, and Facebook. In addition, a percentage of the sales will be donated to charitable causes through Coca-Cola’s ‘Live Positively’ platform.